Website analytics benchmarks how to#

If you want to see how a big week-long sale affected your site traffic, that’s something you can dig into. We usually look at our data in wide swaths - months or years at a time - but you can even look at weeks or specific days. Or perhaps you always get a lot of business at the end of the year around Christmas.Įither way, you want to be purposeful when choosing a time frame. Maybe you work for a heating and air business that is particularly busy in the middle of summer. Step 2: Choose Your Time FrameĪnytime you’re looking into Google Analytics you should choose a specific time frame, since the context of that period likely had an effect on your site traffic. For the purposes of this post, we’ll be covering Channels. Under Benchmarking you’ll see three more options: Channels, Location and Devices. Right above Users Flow you should see the Benchmarking option. From there, look to the bottom of the list. I certainly did.įrom your dashboard, look to the menu on the left and click on the Audience tab.

If you regularly delve into your Google Analytics, you may have glanced over the benchmarking tool without realizing it.

Website analytics benchmarks how to#

Follow along for instructions on how to access and take advantage of this easily overlooked function. Luckily, Google Analytics offers an easy-to-use industry benchmarks tool which allows you to compare your current site traffic to other web properties in similar industries. As a result, they struggle to set a reasonable budget that will help them reach their business goals. Even if they know how much traffic their site currently gets, they don’t know if that number is good or bad. Most small business owners don’t know what constitutes a reasonable goal when it comes to site traffic. Whenever we start working with a new client - particularly one that is running ads for the purpose of increasing website traffic - we push them to set measurable goals so that we can provide sound recommendations when it comes to budget and strategy. Industry Benchmarks? Whatever do you Mean? Google offers numerous certification courses to help individuals learn how to make the most of their services however, even as someone who is equipped with this knowledge, I regularly discover new ways to leverage the power of Analytics.

From determining which marketing channels are garnering you the most new leads to analyzing the path a user takes from initial interaction to final purchase, there’s a lot to be gained by sifting through the data that Analytics continuously collects. Google Analytics is an incredibly powerful tool that offers easily accessible insights from the moment you open the interface, but a lot of information can be missed if you don’t pay attention.